How To Value Your Business - Explained In A VERY Simplistic Way
Valuing a business can feel a bit like trying to price up a second-hand car - there are some general rules of thumb, but everyone’s got an opinion, and the final price might surprise you!
Let’s walk through a simple approach to give a rough idea of what your business might be worth, using the fictional Widget Co. as our guide.
It’s a true saying, “ask ten people to value your business, and you’ll get eleven answers”. This blog post is intended to be the roughest of guides as sadly too many business owners think their non profit making business is worth millions. It could be, but it’s unlikely.
Step 1: Start with the Profit (or "How much dosh does this thing actually make?")
First things first, buyers want to know how much profit the business makes. Widget Co. had a turnover of £400,000, and after paying for everything from widgets to wages, the net profit was £59,000
last year. In the business world, people often talk about “multiples of profit” when valuing a company.
A typical small business might sell for somewhere between 2 to 4 times its annual profit. Some are more, some are less, this is a ROUGH guide.
So, let's take the £59,000
net profit and multiply it by, say, 3 (a middle-of-the-road figure for simplicity’s sake):
£59,000 x 3 = £177,000
That’s a ballpark estimate for the value of Widget Co. based on profits alone.
Step 2: Add the Value of Your Assets (because stuff matters too!)
Now, let’s not forget that Widget Co. owns some pretty valuable things. They’ve got a small industrial unit worth £180,000 and other assets (like equipment, machinery, maybe a couple of laptops and a kettle) valued at £85,000. The value of these assets gets added to the price because, well, they’re worth something!
So, add up the assets:
£180,000 (industrial unit) + £85,000 (other assets) = £265,000
There’s other considerations too, such as intellectual property, customer data (goodwill) etc. These are a bit more complex to value, however, they must be considered.
Again, let’s keep it real. A Go Daddy website with a basic shopping cart is not going to be worth £250,000.
Step 3: Combine the Two (It’s adding time!)
Now we combine the value of the business based on its profit with the value of its assets.
£177,000 (profit-based value) + £265,000 (assets) = £442,000
Voilà! We now have an approximate
value for Widget Co. of £442,000.
Step 4: But Wait, There’s More! (Or Less…)
There are a few other things to consider that might nudge the value up or down. For instance:
• Debts:
If Widget Co. has any loans or outstanding bills, you’d subtract those from the value. No one wants to buy your debt along with your widgets.
• Growth potential:
If Widget Co. has been steadily increasing profits year after year, a buyer might pay more because the future looks bright. We call this “Growth Potential” and have an entire SERIES of modules built around it. It’s THAT important. Again, here’s the warning. These MUST be based on realistic numbers, and not a “pie in the sky” figure. Your £95,000 business is unlikely to have a growth potential of £5m.
• Market conditions:
If the market for widgets is booming, that might push the price up. On the flip side, if everyone’s gone off widgets and started buying gadgets instead, it might lower the value.
Step 5: Have a Chat with a Pro (Because there's always something we've missed!)
This gives you a rough idea, but when it comes to selling a business, it’s always a good idea to get a professional involved, like a business valuer or accountant.
They’ll help you dig into the finer details and make sure you’re not leaving any money on the table—or asking for way too much. We help you prepare for sale and BUILD value, getting an unbiased, independent valuation is key.
Sadly, we see too many brokers massively overvaluing businesses simply to get the upfront fee. Also, avoid your mate down the pub, they can be accurate to +/- 2000%
Summary: Widget Co.'s Value
• Profit-based value: £177,000
• Assets: £265,000
• Total: £442,000
(before any adjustments for debts or market conditions)
And there you have it! A simple, lighthearted way to get a rough idea of what your business is worth. Now, go forth and sell that Widget Co. for a tidy sum!
Or start to prepare your business to sell for MORE.
Hold On, Someone Mentioned EBITDA – What Is That?
Let’s dig a bit deeper into business valuation by introducing a slightly fancier concept: EBITDA. It’s one of those acronyms that sounds scarier than it really is, but once you get to know it, it can be your best mate when valuing a business.
What’s EBITDA and Why Should I Care?
EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortisation. Sounds like a mouthful, doesn’t it? But really, it’s just a way of looking at how much cold hard cash your business makes from its core operations—before things like loans, tax bills, and the wear and tear on your equipment start muddying the waters.
Basically, EBITDA tells potential buyers how much money the business generates from just doing its thing, which is why it’s often used in valuations. A higher EBITDA usually means a higher valuation, as it reflects the company's earning potential without extra financial baggage.
For smaller businesses a valuation can be obtained using "Sellers Discretionary Earnings" - we'll not muddy the waters with this (separate blog on this), and will be happy to explain the difference if you want to speak with us. This can often favour smaller businesses.
Step 1: Calculate EBITDA (Get to the Good Stuff)
Let’s use our trusty Widget Co. as an example. To calculate EBITDA, we start with the net profit (£59,000 in Widget Co.’s case) and then add back the costs of interest, taxes, depreciation, and amortisation. Here’s how it works:
1. Start with net profit: £59,000
2. Interest: Let’s say Widget Co. is paying £3,000
in loan interest.
3. Taxes: Widget Co. paid £12,000
in taxes last year.
4. Depreciation and amortisation: Widget Co. has some equipment that’s slowly losing value (depreciation), and it costs £5,000
a year. Amortisation is like depreciation but for intangible assets (like patents), but let’s say Widget Co. doesn’t have any of those.
Now, we add these costs back to the net profit to get EBITDA:
EBITDA = £59,000 (net profit) + £3,000 (interest) + £12,000 (taxes) + £5,000 (depreciation)
EBITDA = £79,000
Step 2: Why Buyers Love EBITDA (and why it can affect your valuation)
Buyers love EBITDA because it gives them a clearer view of how much profit the business really makes from its operations. By stripping out things like interest (which depends on how the business is financed) and taxes (which can change based on legal structures), they get a sense of how the business performs at its core.
When valuing a business using EBITDA, the same idea of “multiples” comes into play, much like with profit. Typically, small businesses might sell for between 3 to 5 times EBITDA, depending on the industry, growth potential, and other factors.
Let’s take Widget Co.’s EBITDA of £79,000 and apply a multiple of, say, 4 (right in the middle again, for simplicity):
£79,000 x 4 = £316,000
So, based on EBITDA, the value of Widget Co. could be £316,000.
Step 3: Don’t Forget the Assets (they’re still important!)
Just like before, we can’t forget the valuable assets Widget Co. owns—the industrial unit and other equipment. Those assets, valued at £265,000, need to be added to the EBITDA-based valuation.
So, combine the two:
£316,000 (EBITDA-based value) + £265,000 (assets) = £581,000
Now we have an even more detailed estimate of Widget Co.’s value: £581,000 based on EBITDA and its assets.
Step 4: Which Method is Better—Profit or EBITDA?
Both methods (using net profit or EBITDA) are widely used, but EBITDA is often seen as a more accurate reflection of a business’s true earning potential. It’s especially useful if Widget Co. has a lot of debt or high depreciation expenses that might skew the net profit downwards.
However, smaller businesses might not always have loads of interest, depreciation, or other costs, so using net profit could still give a fairly accurate picture.
Let’s Summarise: Widget Co.'s Value with EBITDA
1. EBITDA calculation: £79,000
2. EBITDA-based value: £316,000 (using a 4x multiple)
3. Add assets: £265,000
4. Total business value: £581,000
And there you go—another way to get an approximation of what Widget Co. might be worth. Now you can walk into those valuation meetings armed with EBITDA, net profit, and a solid understanding of how all the pieces fit together.
You’ll sound like a business valuation pro!
We're all about adding value to your business. Taking the time to get you and your business READY for sale.
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