The Mighty Micro Business: Small but Mighty in Value
Why Small Is The NEW Big
Running a micro business in the UK is like being the captain of a tiny, one-person ship navigating the vast, unpredictable seas of entrepreneurship. You might not have a crew, but that doesn't mean your ship isn't valuable—or saleable. In fact, your micro business could be the hidden treasure a savvy buyer is searching for.
So, grab a cuppa, sit back, and let’s dive into the world of mighty micro businesses. YOUR mighty micro business.
In the UK it is estimated that there are 5.6 million businesses – wow, that’s huge. Of those 5.6m, 74%, yes nearly THREE QUARTERS, 4.1m are NON EMPLOYING.
Yet, bizarrely, the vast majority of M&A professionals, brokers, sales agents and consultants are NOT interested in helping micro business owners prepare their businesses for sale. Why? They will tell you micro businesses, or “one person businesses” are NOT sellable. They are, let’s be clear on that.
That’s their code for “we don’t get a big enough fee”.
You’ll have to navigate and PLAN your course towards exit, and that can take a few years, it is, however, worth it. Working in your business will earn you a living, selling your business could earn you a fortune.
You may not be looking to exit now, and that’s great.
Planning, preparing and building a business that is sellable will be a wise investment for future years. The longer the plan, the better the return.
You also want to see a RETURN for those many years of hard work.
The Unsung Hero: The One-Person Band
Picture this: you’re the CEO, CFO, CMO, MD, FD, COO, and every other letter of the alphabet. You handle everything from marketing and sales to invoicing and customer service. You wear so many hats, you could open a millinery shop on the side. But guess what? That versatility and resilience can make your micro business a gem.
Sure, you might not have the luxury of a fancy office or a team of minions - I mean, employees - to delegate tasks to, but your business is streamlined, efficient, and oh-so-personal. Every touchpoint with your customers has that unique "you" flair. And that’s precisely what makes your micro business valuable.
Buyers are looking for that kind of authenticity and direct connection with customers. It's like finding a unicorn in the middle of a crowded horse race.
When you “systemise” and structure your business to deliver all that with consistency and quality, now we’re off to the races, and in pole position too.
Value Beyond Size: Why Small is the New Big
1. Nimbleness:
While big corporations are like gigantic cruise ships needing miles to change direction, your micro business is a sleek speedboat, agile and quick to pivot. When market trends shift, you’re already there with the next big thing. Potential buyers love this flexibility.
2. Personal Touch:
Your business isn’t just a number on a spreadsheet; it’s a story. Customers buy into that story. They know they get the personal touch, and that relationship is pure gold. Buyers see this as a major asset because, in a world dominated by faceless giants, a personal connection is rare and precious.
In a transition phase, with the right business systems and processes, that is easily transferrable to a new, passionate owner. Think of your business as a very powerful desktop computer. All that hardware and power stays, all you’re doing when selling and transferring to another owner is “switching the motherboard”
3. Lower Overheads:
No need to worry about office politics, water cooler gossip, or who's been nicking the last biscuit. Your costs are minimal, and your profit margins can be surprisingly healthy. Savvy buyers recognise this efficiency. Then we add a secret ingredient called “Growth Potential”, and the force is strong with that one.
Selling Your Business: The Art of Making It Irresistible
So, how do you sell this one-person marvel? Here’s the playbook:
1. Polish Your Financials:
Even if numbers make you want to hide under your duvet, it’s time to get cozy with them. Clean, clear financial statements showing consistent revenue and growth will make potential buyers swoon. Think of it as giving your business a nice scrub up and a fresh set of clothes.
2. Growth Potential:
You have spent many years running your business the way YOU want. There will, almost certainly, be MANY areas that offered growth opportunities that you didn’t want to embrace, that’s okay, in fact, that’s GOOD. This is what we call Growth Potential, you showing a prospective buyer the full potential of what THEIR
new business could REALLY achieve – now we have ourselves a ball game.
3. Highlight Your Differentiator:
What makes your business stand out? Whether it’s your unique products, stellar customer service, or that secret sauce only you know, make sure buyers understand what sets you apart from the crowd. Why do customers use you, what makes your business really stand out in a crowded and NOISY marketplace?
4. Create a Transition Plan:
Buyers might be worried about taking over a one-person operation. Ease their minds with a solid transition plan. Offer training sessions, document your processes, and be available for consultations post-sale. It’s like handing over a well-oiled machine instead of a pile of random parts.
5. Market the Lifestyle:
You’re not just selling a business; you’re selling a way of life. Highlight the freedom, flexibility, and satisfaction of running a micro business. It's not just about the money—it's about the joy of being your own boss and the potential for future growth. This is where the systems and processes are KEY. A well oiled, desirable, well structured business has real value. A chaotic, non systemised business is nothing more than a job and is highly unlikely to sell.
6. Outsource:
A well structured micro business will outsource many tasks such as admin, finance and accounts, and perhaps marketing. This leaves them more time to devote to working on their core tasks that deliver PROFIT.
80% of businesses listed for sale NEVER SELL. Not because they are not good businesses, but because they don’t action the points we’re outlining.
The Bottom Line: Small Can Be Huge
Remember, just because your business is small doesn’t mean it’s not valuable. In fact, your micro business’s simplicity, flexibility, and personal touch can make it incredibly attractive to the right buyer. So, polish up that gem, tell your story, and get ready to pass the baton. Who knows? Your little ship might just sail into a big, lucrative horizon.
And if all else fails, there's always that millinery shop idea. After all, you’ve got enough hats to start with!
What’s next? Drop me a message and we’ll have a “Mighty Micro” chat around your exit goals and ambitions. I’ll leave you with a number of key ideas to really help you move forward, and there’s no charge for that.