What is meant by push and pull factors when selling a business?
In the context of selling a business, "push and pull factors" refer to the reasons or motivations behind the decision to sell the business. These factors can be either internal or external and play a significant role in influencing the owner's decision to sell. Understanding these factors is crucial for both the seller and potential buyers to evaluate the business's current situation and prospects.
This is one of the main reasons why 75% of business owners go on to regret selling
their business within a year of exiting. The PUSH
factors may be strong and emotionally leading the decision to exit without an appreciation of WHY.
One of the early modules we focus on is “Decision Scoring” to determine if your decision is based on Push or Pull factors. This Blog is closely linked with another article; “What Is An Exit Without Exiting” – be sure to read that one too. Here’s the link.
Push Factors: These are the internal reasons that "push" the business owner to consider selling the business. Common push factors include:
Personal reasons: You may be nearing retirement age, experiencing health issues, or facing other personal circumstances that make you want to exit your business.
Burnout or fatigue: You might feel overwhelmed by the demands of running the business and want to step away.
Diverging interests: Your passion or goals may have shifted away from the business, leading you to seek new opportunities.
Financial challenges: Your business may be struggling financially, and you may decide to sell to avoid further losses or debt.
Pull Factors: These are the external reasons that "pull" the owner towards selling the business. Common pull factors include:
Attractive market conditions:
A strong economy or a high demand for businesses in a specific industry can make selling more appealing.
Favourable valuation:
If the business is performing well and has solid growth potential, the you may see an opportunity to achieve a good selling price.
Strategic buyers:
If larger companies or competitors are interested in acquiring the business, you could be enticed by the potential benefits of such a deal.
Lifestyle change: You may decide the time is right to pursue a different lifestyle or investment opportunities, and selling the business can facilitate this change.
When selling a business, it's essential to communicate the push and pull factors clearly to potential buyers. Buyers will want to understand the motivations behind the sale, which can impact their perception of the business's value and future prospects. For sellers, understanding these factors helps them establish realistic expectations and navigate the selling process effectively.
Here's 20 more examples of PUSH Factors - how many can you relate to? Is your potential exit based more on PUSH Factors?
Here are 20 examples of push factors that might lead a business owner to consider selling their business:
1. Owner's retirement or desire to step back from day-to-day operations.
2. Health issues or personal/family circumstances requiring more time and attention.
3. Lack of passion or interest in the industry or business model.
4. Business stagnation or lack of growth opportunities.
5. Overwhelming workload and burnout.
6. Financial difficulties, including declining profits or increasing debts.
7. Difficulty in adapting to market changes or technological advancements.
8. Disagreements or conflicts among business partners or stakeholders.
9. Inability to keep up with industry regulations and compliance requirements.
10. Strong competition and the challenge of maintaining market share.
11. Shift in market demand away from the business's products or services.
12. Ineffective or outdated marketing and sales strategies.
13. Challenges in finding and retaining skilled employees or management.
14. Declining customer loyalty and satisfaction.
15. Changing customer preferences and needs that the business can't address.
16. Unfavourable economic conditions affecting the business's performance.
17. Loss of key suppliers or disruptions in the supply chain.
18. Environmental or social factors impacting the business's reputation or operations.
19. Inadequate resources or capital to support business growth.
20. Realisation that the business model is no longer viable or sustainable.
It's important to note that these push factors can vary significantly
from one business to another, and sometimes multiple factors might contribute to the decision to sell. Additionally, not all businesses are sold due to negative reasons; some owners may also choose to sell when the business is performing well to capitalise on its success or explore new opportunities. This is why the "Decision Scoring" is such a valuable module.
Now, let's look at more examples of pull factors
Here are 20 examples of pull factors that might attract potential buyers to acquire a business. Is your decision being led by Push Factors or Pull Factors?
1. Strong historical financial performance and profitability. (prime time to exit)
2. Attractive growth prospects and opportunities for expansion.
3. Established and loyal customer base.
4. Well-recognized brand name and reputation in the market.
5. Unique and innovative products or services that have a competitive edge.
6. Strategic location or access to lucrative markets.
7. Diversified product/service offerings reducing dependency on a single revenue stream.
8. Efficient and scalable operational processes.
9. Valuable intellectual property, patents, or proprietary technology.
10. Access to a skilled and motivated workforce.
11. Favourable long-term contracts with suppliers or customers.
12. High barriers to entry in the industry, making it difficult for new competitors to enter.
13. Positive industry outlook and strong market demand for the business's products or services.
14. Potential for cost synergies with an existing business owned by the buyer.
15. Acquisition of complementary products or services to enhance the buyer's existing portfolio.
16. Acquisition as part of a strategic plan to expand into new geographic markets.
17. Opportunity to acquire key assets, such as prime real estate or valuable equipment.
18. Access to a well-established distribution network.
19. Strong relationships with suppliers or strategic partners.
20. Potential for streamlining operations and achieving greater efficiency under new ownership.
These pull factors
can be compelling reasons for buyers to consider acquiring a business and can significantly impact the valuation and attractiveness of the acquisition opportunity. When selling a business, highlighting these pull factors can help attract potential buyers and facilitate a successful sale process.
Personal factors will of course have an influence on your decision making. Here are examples of more personal push and pull factors
Personal push and pull factors are more individual-specific reasons that may influence a business owner's decision to sell their business. These factors are often deeply rooted in the owner's personal life, aspirations, and circumstances. Here are some examples of both personal push and pull factors:
Personal Push Factors:
1. Retirement:
The owner wants to retire and enjoy a more relaxed lifestyle.
2. Health Issues:
The owner's health problems make it challenging to continue running the business effectively.
3. Family Obligations:
The owner needs to prioritise family responsibilities or caregiving duties.
4. Career Change:
The owner seeks a new career path or wants to explore other business opportunities.
5. Time Commitment:
The owner desires more leisure time and less stress from managing the business.
6. Burnout:
The owner is mentally and emotionally exhausted from managing the business.
7. Personal Interests:
The owner wishes to pursue personal passions or hobbies.
8. Relocation:
The owner plans to move to a different city, or country, making business management difficult.
Personal Pull Factors:
1. Financial Security:
Selling the business can provide a significant financial windfall for the owner.
2. Entrepreneurial Freedom:
The owner wants to explore new business ventures or invest in different industries.
3. Work-Life Balance:
The owner seeks a better work-life balance and more flexible lifestyle.
4. Personal Fulfilment: The owner believes that selling the business will lead to personal fulfilment or peace of mind.
5. Legacy:
The owner wishes to pass the business on to a family member or ensure its legacy in the hands of a new owner.
6. Achievement of Goals:
Selling the business can help the owner achieve personal and financial goals.
7. Time for Relationships: The owner desires more time to focus on personal relationships and social life.
8. Philanthropy:
The owner wants to contribute to charitable causes or social impact initiatives.
It's important to note that personal push and pull factors can be highly subjective and vary widely from one business owner to another. Each individual's unique circumstances and aspirations will play a significant role in their decision-making process regarding selling the business.
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